Marketing to Millennials

Born between 1980 and 2000, Millennials are now a key target market for businesses. So how do you market your products and services to this tech-savvy generation? Millennials were the last generation to have witnessed the pre-digital era and they were also the first...

I’m already using Xero; how will Making Tax Digital affect me?

There’s a new kid arriving on the accounting block, and the deadline to get ready for is getting nearer and nearer! HMRC’s Making Tax Digital (MTD) is set to transform how businesses keep their records but even still, there’s several myths circulating about what it...

Do I really need Xero for Making Tax Digital?

There’s no doubt in our minds that Making Tax Digital is set to radically transform how business owners handle their finances. What was originally dubbed as “the death of the tax return” has become something far greater, and could even be described as the most...

Using online communities to promote your business

The beauty of online marketing is that it doesn’t have to be expensive. You can even use online groups/communities to help promote your business for free. Online communities are groups of people who share advice, knowledge or stories related to a shared interest. They...

Augmented reality tech

Along with artificial intelligence (AI) and facial recognition, Augmented Reality (AR) is one of the big technology trends this year. Mobile point of sale, using a smartphone or tablet to take payment for goods and services, is now pretty well established. AR is the...

Smart Contracts

As blockchain technology continues to evolve, we are hearing more and more about so-called “smart contracts”. Smart contracts utilise blockchain technology in order to self-execute. A smart contract is an agreement between two people in the form of computer code. They...