How do you deliver Customer Value?

Understanding what your customers really value can help you to market your products and services more effectively. Customer value is the perception of what a product or service is worth to the customer.  Customers don’t buy features – they buy benefits. Your...

Form P11Ds to include benefits provided by salary sacrifice

Employers need to report all Benefits in Kind (BiKs), including those under the Optional Remuneration Arrangements (OpRAs) or “salary sacrifice” arrangements, to HMRC on form P11D from 6 April 2018, unless they are registered to voluntarily payroll benefits. OpRAs are...

Social Media Management with Hootsuite

Most businesses have some sort of social media strategy. However, managing multiple accounts across various platforms can be complicated. Hootsuite is a social media management tool that allows users to manage, schedule and post updates to any page or profile on...

The Importance of Boardroom Diversity

A more diverse team is of great benefit to any business. People with different backgrounds, values, skills and personalities working together as a team can help a business to come up with innovative solutions to complex problems. The management board is the mind of a...