How to use Google Analytics effectively

Google Analytics is a free service which allows you to analyse visitors to your website. You could have thousands of visitors to your firm’s website every month, but those visitors don’t mean much if you don’t know anything about them. Google Analytics is one of the...

The 3 key areas you need to know to grow your business

With 2018 upon us, now could be the perfect time to look at growing your business and taking it to the next level. You may have aspirations to increase your turnover, your number of staff, and/or your service offerings, all of which are great targets! In any case,...

3 Core Tactics to Help You Win Better Business

It is every business owner’s goal to build a profitable and successful company. You’ve worked hard to get the business up and running, and are now ready for those sales to flood in and for your profits to start increasing. But you need to take a step back and...

Could your business be affected by the GDPR?

Data: The world is full of it, and with the advent of the internet, there has been a multitude of changes to the way data is handled and how we communicate. Emails, documents, bills, purchases – they all involve your personal data, and even though we don’t...

Value is Not the Same as Price

In order to create an effective pricing strategy for your products or services, you need to understand your customer’s perceived value of your offering. Value is a complex issue. Different customers perceive the value of a product or service on factors varying from...