How to improve your sales and beat the recession

  In today’s challenging trading environment, a good sales strategy is essential.   Talk to existing customers Your current customers are one of your best sources of information. Your existing client base can provide you with valuable feedback about what...

Make more of social media

Your business can use social media to deliver great customer experiences and develop deeper relationships. Creating good content and distributing it on social media can be a very effective way to grow your business. That’s why businesses like PWC, Amazon and McKinsey...

Control your business by controlling your marketing

We live in a digital world now. And that has created a whole host of new ways for you to interact with your customers and targets.

The effectiveness of your website can make or break your profitability. And social media, mobile advertising and email marketing all give you new channels to explore within your marketing strategy.

But technology is just the catalyst. What you REALLY need is a very clear view of your audience. And that means asking some important questions.