Value is Not the Same as Price

In order to create an effective pricing strategy for your products or services, you need to understand your customer’s perceived value of your offering. Value is a complex issue. Different customers perceive the value of a product or service on factors varying from...

Strategy – It’s All About The Execution

Your firm might have the best business strategy but if the management team doesn’t execute that strategy properly, it could fail. While execution can go wrong for a variety of reasons, one of the most basic mistakes may be failing to allow the strategy to evolve over...

Risky Business: Good Risk Versus Bad Risk

From a business perspective, there are good and bad risks. Every opportunity that creates value can be considered a good risk. Bad risks include ignoring regulations or failing to implement effective policies and procedures. Successful business owners understand when...