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How to raise your prices without losing customers

The cost of running a business goes up every year, but when was the last time you increased your prices? Many business owners and managers worry that if they were to increase prices, they would lose customers. However, a customer will often be willing to pay a higher...

Value Your People

Making sure your people feel valued is vitally important. People who feel valued tend to be more committed to their employers and also tend to go the extra mile, when necessary. One of the most important duties of any manager is to ensure that their team members feel...

Value is Not the Same as Price

In order to create an effective pricing strategy for your products or services, you need to understand your customer’s perceived value of your offering. Value is a complex issue. Different customers perceive the value of a product or service on factors varying from...

Value Based Pricing

A value-based pricing strategy is one which sets prices primarily, (but not exclusively), in line with the perceived or estimated value of a product or service to the customer rather than according to the cost of the product or historical prices. Value-based pricing...

The Importance of Boardroom Diversity

A more diverse team is of great benefit to any business. People with different backgrounds, values, skills and personalities working together as a team can help a business to come up with innovative solutions to complex problems. The management board is the mind of a...